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The Coach

Integral Transformation Academy
Headquarter: Beijing, China

William Au, PhD
Principal Coach & Consultant

William is a distinguished coaching psychologist with strong business acumen, extensive coaching experiences and sound academic background in psychology. With his strong passion to apply his extensive knowledge and experience to empower individuals to transform, William founded the Academy in 2011 for his solo coaching and training practices.

Executive summary:

  • Sound business and managerial experiences. Group IT Manager for a prestige manufacturing and retail group in HK since 1989; Held  different senior positions in other financial institutions during the past 20 years.
  • Extensive coaching and development experiences. Training manager in a global bank for ten years; Developed and coached thousands of staff all over the world; Training expertise includes business systems analysis skills, leadership, team building, people and project management etc; Solo coaching and training practices since 2011.
  • Best practices of coaching. Employ best practices of various coaching  approaches from North America and Europe for his clients.  Obtained specific coaching training recognized by International Coach Federation, USA  and Association for Coaching, UK.
  • Coaching psychologist. Completed a PhD research degree in coaching psychology on "Transformational Coaching Through Awakening Archetypes Within". Studied a Master's degree in Transpersonal Psychology with straight distinctions, focusing on the psychology of individuals' transformation and development. Together with his coaching knowledge and experience, William is a distinguished Coaching Psychologist.
  • Qaulified teacher for mindfulness and meditation practices. Attained formal training for teaching mindfulness and meditation practices to help clients reducing stress and building inner connection.
  • Certified MARI® practitioner. MARI® is a powerful psychological assessment tool based on Carl Jung's Analytical Psychology which is widely available in US.  William is one of the few certified practitioners in Asia.

  •  Certified hypnotherapist.  Help clients tap into their sub-consciousness for establishing inner connection, deeper understanding of own self and self healing.

  • Pro bono coach.  Providing voluntary coaching services to executives of non-profit organizations in Singapore.

- PhD in Coaching Psychology,
  University of Central Nicaragua

- MA in Transpersonal Studies (Transpersonal Psychology stream), Atlantic University, USA

- MBA, Durham University, UK

- MSc in Computer Science, City University of Hong Kong
Professional membership:

- Member,
  Association for Coaching, UK

- MBCS & CITP, British Computer Society

- CEng, Engineering Council, UK

Specialist Skills:

- Teaching Certificates,
   . Mindfulness and Meditation Practices,
   . Dream Work / Interpretation
   Atlantic University, USA

- Certified Hypnotherapist,
  Institute of Hypnosis, Hong Kong

- Certified MARI® Practitioner